Serena & Lily - Maggie Crib Bedding Collection

In retrospect, it wasn’t simply the advantageous fit of designer with businesswoman that made sparks fly that day – it was their shared aesthetic and shared vision of the baby’s room reinvented. Children’s spaces that are fresh and style-driven, with dynamic color and pattern combination, timeless and comfortable through sophistication and simplicity…this is what they both dreamed of.

Their first collections were released 8 months later: 14 bedding sets, 30 original fabric patterns, and a look for the nursery that turned the industry on its side. As they continue to add to the line and expand into children’s furnishings, they bring the same passion, gusto, and nonsensical drive that brought their first collection to market. As their products evolve, their design values stay the same: to maintain a sense of integrity and a visual standard that is authentic and original in a sea of copycats. At the end of a long and hectic day, they ask themselves “what continues to drive us?” The answer is simple – “far beyond our love of great design, we care about making a difference in the world. We are doing that through ‘Serena & Lily.’ Through a portion of product sales, we give back to the world that our children will inherit. These are the fundamental values that guide us, and the conviction that fuels the growth of our business.”

…and even at the end of that long and hectic day, simply put, they love what they do. More on Serena & Lily...